Offer fixed pricing
When you’re managing a niche website that is directed at serving greatly targeted audiences, the normal eCPM advertising illustration doesn’t really work. eCPM is basically nothing the advertiser paying a price for every thousand times the ad is shown. This is the reason that if you’re running a niche site then it is essential for you to go for a fixed pricing model in which you request a monthly payment for an exact ad.
As an illustration, it could be something like “Button Ad on Main Page – $200″. This would also put the advertisers at ease on account that they’ll be paying a onetime charge and make out for themselves if they are receiving a fine return on investment. Therefore be sure that you aren’t ever aiming toward volume pricing on a niche site.
Offer long-term reductions
If you would like to retain your clients, provide them with money off in the instance they choose an extended contract. Conversely, before you do so, make the payment terms as comprehensible as feasible so that nothing goes so that nothing becomes ignored. The cut-rate that you put forward shouldn’t be too much but as an alternative sufficient enough to grab the attention of the advertisement. Seeing as your possible advertisers would desire to get the most ideal bargain, they wouldn’t think twice prior to picking the discount offer if they truly believe your site is worth it.
Get testimonials from existing advertisers
If you’ve had happy advertisers in the past that have gotten good results after advertising on your website then make sure you post their testimonials so that your potential advertisers can get an idea of what to expect. Give your best shot at asking for feedback from every one of your advertisers subsequent to them running their ad, in order for you to be able to utilize their testimonial in the future. Furthermore, ask them if they would happy to provide an audio or a video testimonial because these testimonials often carry more weight than the typical plain text-based ones. There are lots of different ways that you can get great testimonials – for instance, check out the video testimonials for our 13 Pillars of internet marketing seminar.
You’ll notice that making the tiniest transformations and tweaks to your site and how you provide information will make a large difference. Your advertisers are the ones that are going to help you monetize your site, so focusing on them and giving them the best experience should be your number one priority – something you can’t ignore in your website marketing plan.