No products in the cart!
Please make your choice.View all catalog
Image marketing is a strong marketing trend that relies on visuals to communicate a message. Faster, easier to share, and more pleasant, the picture is worth a thousand words and maybe even more. This trend no longer stops at social networks like Instagram, Snapchat, or Facebook, it plays a role in the way people search on search engines. Google images, therefore, becomes essential in the natural SEO of a website.
Optimizing image referencing on Google images requires a few actions on your part. You will be able to see your images and photos appear in a better position on Google, but also in the enriched results at the top of the page, making them readable by Google Assistant to always capture more traffic!
The various tools that process large volumes of information about the SERP have recently discovered that Google is putting more and more emphasis on images. Almost a third of Google searches include images at the top of the page. Indeed, while only 24% of the pages included images, they are now 34%! It may be wise to focus on image referencing for the next few months!
It is possible to boost the natural referencing of images on Google images with a few simple tips and tricks. Google values content that above all brings better user experience, content suitable for search engines is secondary.
Yes, it seems obvious, but it is the basis. A quality image is much more conducive to receiving clicks and therefore traffic. It is an index that allows Google to know which image should be highlighted in the results page. Large images, with a beautiful treaty and if possible original is real assets for the referencing of Google images.
A good image is an image that is placed in the right place for Google. You have to choose an image relevant to the subject of the page. Within the page, it is advisable to display the image in the most appropriate place and to accompany it with suitable text. It is not recommended to use an existing text and image. Note that an image that arrives at the top of the page is considered more important.
Embedding text in images doesn't make sense to Google. Indeed, it will not be able to analyze the text content in a photo. Title, subtitle, and others, therefore, have no interest. Besides, the content cannot be translated by Google for foreign Internet users. To make Google's work easier (yes, it is important!), It is essential to keep the text readable in HTML and use the alt (or alt image) attribute to describe the images.
It will be impossible to properly reference your images on Google images without making efforts to optimize your website. Indeed, the quality of the site on which the image is integrated is taken into account in the positioning of it. This is an index for Google to understand the role of the image and therefore enhance it. The content of a page is also used to present the image to Internet users.
More and more Internet users use the mobile rather than the computer to search for information or an image. It is therefore necessary to have a website that adapts to each device (smartphone, tablet, computer, etc.) to make the images accessible to everyone. Use the mobile optimization test to check the mobile compatibility of your website.
Google uses the name of your image file, but also the URL of the image. You must, therefore, think of these two criteria to optimize the chances of positioning yourself well.
Google images generally display a meta title and a meta description of the web page where the photo is inserted. If Google can choose these tags itself, it can also use the ones you offer. So be sure to optimize your meta title and meta description. The legend or alt attribute can also be used.
By adding structured data to your website, you will be able to see your images appear in the enriched results. By using language that Google understands, you give it the keys to better analyze photos and photo-related information.
The weight of a web page is often weighed down by images. This makes the loading time of a site longer and penalizes Internet users and therefore SEO. Do not hesitate to reduce the weight of an image with tools before downloading it. The Accelerated Mobile Pages format is also very interesting to answer this problem.
If you want to help Google understand the content of your image, there are several ways to insert text that describes your image. Not only does this help Google, but people who cannot see their screen and therefore the images will have a description of what your website displays. Rename your image as follows: referencing-image-google-images.jpg rather than DSC13578.jpg. Likewise, your alt attribute should not be a list of irrelevant keywords: a few well-chosen words are enough.
Optimizing images and multimedia content is one of the components of an SEO audit. Find out with our experts how your website can be optimized both for search engines but also for Internet users. You are likely to gain more traffic and convert that traffic into qualified leads.