As digitization continues to expand globally, more people and companies turn to Internet marketing. The traditional moving strategies, such as the use of billboards, direct mail, and cold calling, no longer matter. Internet marketing has taken the stage, and any mover who has migrated here is already seeing success in their moving company business.
If your moving company struggles to get new leads, chances are that your marketing strategy is on its knees, and you need to know the marketing channels to implore to jump-start your operations.
Any effective mover should implement marketing strategies that will generate leads and create new business to win a competitive advantage over many moving companies. And since every moving company rely on leads to remain afloat, it’s crucial to have a dependable way of generating local moving leads.
This article will discuss some of the tried and tested marketing tips and understand how well you can thrive in the moving industry by building awareness, attracting customers, and increasing your sales revenue.
Marketing for Moving Companies with a Website
A stunning website design for your company means everything in this digital marketing era for your local business, as it is the storefront of potential moving customers. If you do not have one, you are missing a great marketing tactic.
Invest in a professional, easy-to-navigate, and mobile-friendly website.
It will help you grow your business and play a role in your online presence through;
- Potential customers learning more about your moving company
- Seeing the services you offer
- Reading about your moving services on your blogs
- Potential customers who are looking for moving services getting in touch with you
SEO for Moving Business
When people are moving to a new area, they log in to Google searching for moving companies in their area to ensure their goods arrive safely. Chances are that they select the top results that pop out, confirm their moving services from their website, and settle for the best.
Now SEO is one of the marketing techniques that will grow your business even if you have just launched your new moving company.
Let’s see how you can perfect the quality of your moving business;
Create Google My Business profile – This free tool enables you to share important information such as your contacts, and hours of operation and post photos and links about your content.
Confirm that your website is user-friendly – The page speed is top-notch, easy to navigate, mobile friendly, and well-designed. This keeps customers interested and takes longer to read about your moving company. From the extended stay on your website, they generate ideas that will entice them to get in touch with you for more business.
Choose Your Keywords – Choosing the right keyword is a strong marketing tool. People searching for moving services will more often focus on specific keywords and settle for the most convincing company.
And how can you do this effectively? By use of short-tail or long-tail keywords
Short-tail keywords use only one or two words, while long-tail uses three or more. Avoid using general terms such as “moving company”, but remain specific to target existing leads and new customers appropriately.
Use Quality Content – Content is a significant driver to attract visitors to your website. It should incorporate valuable information for your potential customers, such as advice, how-to instructions, and other helpful tips.
Backlinks for your website – Link building is a great marketing tool that can quickly get hold of your target customers. Backlinks, in this case, refer to clickable links that direct you from one website to another.
For instance, if your moving company has several websites, one containing information about your staff while the other has information about your moving trucks, you can use backlinks to interlink all these and allow your target customers to view all your data.
When SEO is properly utilized, your website gets higher rankings and generates more organic traffic.
Link building for SEO can be challenging, but it acts as a catalyst to rank on the first page and, therefore worth considering to market your moving business.
SMM for Moving Company
(SMM) Social media marketing is a great way to get moving leads and help moving companies reach out to potential customers through sites like Facebook, Twitter, and Instagram.
This is done through sharing important information about your moving company, for instance, advertising their moving and packing services, offering promotions and discounts, posting photos of how the moving business takes place and even holding contests.
These are some of the well-known marketing ideas that have helped moving companies establish their brand’s online presence.
Additionally, whenever someone interacts with your moving company information posted on social media, it appears in their friends’ newsfeeds, which increases the chances of getting new customers.
PPC and SEM for Moving Company
PPC marketing is an internet and dedicated marketing technique for which advertisers pay a fee whenever their ads are clicked. Though expensive, it is a marketing technique that generates quality moving leads for residential and commercial moving. Search engine marketing works the same as PPC, and they use advertising campaigns using a defined period, say from January to 31st March every year.
Additionally, a PPC and SEM advertising campaign is designed in such a way that you only pay for your moving advertisements, making it a great option, more so if the marketing plan is based on a specific budget.
Content Marketing
Content Marketing is a marketing strategy for moving companies that focus on creating and distributing content for movers looking for quality moving services online. The idea includes writing blog posts and articles and use it as part of marketing material to generate new moving leads. It also makes it easy for your target customers to re-share your content on their social media pages.
Some of the marketing tips for moving companies included in content marketing include topic ideas such as;
- Moving tips for your office items.
- Which are the best moving trucks?
- Which is the best moving company to hire when moving?
These and more form part of marketing efforts to your moving company to maximize your revenue.
Email Marketing for Movers Business
This idea works in such a way that the mover sends commercial messages to a group of people –(prospects) to advertise your online marketing tips for your moving company using emails.
Email marketing is one of the oldest but efficient ways to market your moving company and get high yields, which is why it has not faded away with time.
To thrive while using this method, there are some essential moving company marketing ideas that you need to abide by. Some of these include;
Understanding the rules that govern email marketing in your country.
Have an Email List – Collecting thousands of email addresses for your target clients is essential to build a substantial moving lead. With this, hiring a third party to advertise your moving company can be more effective. Besides, with a sizeable emailing list, you can acquire moving company software which you can easily use to streamline and export your customer lists.
Use a Reliable Email Marketing Platform – While there are tons of these platforms, research the best that matches your moving marketing strategy to deliver efficiently and integrate with other systems swiftly.
Data Clean your Email List – Since the marketing industry is highly competitive, scrubbing off customers who gave you negative reviews is necessary to remain afloat and avoid sending emails to people who would mess up your reviews.
Remain Consistent – Any form of marketing today dictates that consistency is king. You can choose a group of your marketing teams who will keep sending emails and responding to feedback continuously. Otherwise, if you fail in consistency, people will forget about your business, and they could end up signing contracts with your competitors.
Get Moving Leads by use of Strategic Alliances
It sounds awkward, but these are unique marketing strategies for movers who search for marketing leads and are known to deliver results. It involves partnering with suppliers in your area of operation. For instance, furniture businesses, new mom’s palace stores, or any other business that will demand moving services every additional time. By creating healthy partnerships, they will recommend your moving services and, in the long run, have long-term clients who will keep calling you when you need moving services.
Other places where you can form strategic alliances include;
- Mortgage Lenders
- Leasing agents
- Real estate agents
- New home builders and storage facilities managers
Have a Good Reputational Management
No matter how your moving business has grown, reputation is vital for referral business. Any time you complete a satisfying assignment, ensure you get a positive review by motivating your clients to post their experience with you.
Engage a team that will move the items with extra attention. Without professional moving strategies, you won’t get great testimonials and this will negatively affect your online referrals.
Promote by The Use of Retargeting Campaigns
No matter how your moving business has grown, reputation is vital for referral business. Any time you complete a satisfying assignment, ensure you get a positive review by motivating your clients to post their experience with you.
Engage a team that will move the items with extra attention. Without professional moving strategies, you won’t get great testimonials and this will negatively affect your online referrals.
Use YouTube for Your Advertisement Campaigns
Online marketing campaigns can never be complete without using YouTube videos about your moving company. Open a free account and start posting relevant moving videos that involve your staff moving goods, your customers celebrating a worthwhile move or explaining more about your moving services.
These videos can describe a day’s moving, starting from packing, the entire journey, unpacking, and arranging the items in the new home/office.
While this may be fun to watch, it will also attract prospects and build your credibility in the moving industry.
Final Words
Looking at these points, it is evident that Internet Marketing is the way to go in this digital era. It is an easy, beneficial, and efficient marketing idea that every moving company should seek to embrace.
It is important to dig further and maximize the strategies that will help your moving company enjoy profits for an extended period through providing excellent customer service, good timing, working with professional staff, and offering reasonable pricing.
By advertising your moving company online, you can be surprised to interact with international customers who will pay you heftily so long as you provide exemplary services.
SEO for moving companies is an advertising strategy that forms a huge part of advertising ideas. Without the right keywords, unique content creation, and good website speed, you stand to lose in the online marketing industry.
Use these ideas and stand out among many.
