Local SEO Service
At SEOglaze, our proven local SEO strategies will ensure your website rank first page of Google, leading to an exceptional ROI.
Local SEO is always better than investing in paid campaigns like Google or Facebook ads. Local SEO campaigns can help to show your website to your specific region-based targeted customer. Around 65% of us buy products or services online, even if the purchase itself happens in our local store. This is why national SEO is playing a very vital role in nationwide business.
Ready to get started with SEOglaze local SEO services? Contact our expert team now.
What Is Local Search Optimization?
Local SEO refers to the strategy of improving the visibility of local searches for small to medium enterprises (SMEs), physical outlets, and businesses with multiple locations within a specific geographic region.
Local SEO differs from international SEO where international SEO is focused in a global area. But in local SEO we focus on “near me” and location-specific queries. The goal of Local SEO is to make your business visible in geographically-related searches, which provide potential customers.
What are local SEO ranking factors?
Proximity of Your Business
In local SEO, proximity indicates the geographical distance between a searcher who enters the query on Google and your business. It is one of the ranking factors of Google.
If a user performs a search with local intent (like, “coffee shop near me” or “bookstore in Miami”), Google will prioritise those businesses or websites that are very close to the user’s location. Because it provides the most relevant and convenient results for the user and that is the main Goal of the Google search engine.
So, for a business, being closer to potential customers increases the chances of ranking on the first page in local search results. However, it’s important to note that proximity is just one factor among many in local SEO. Other crucial factors include relevance like how well a business matches a search query and prominence of how well-known the business is.
NAP Citations
NAP citations are important for local businesses as they help both search engines & customers. NAP stands for name, address, and phone number. Google generally use this information to verify the location of the business. So, try to be consistent in various platforms like local online business directories (like Yelp, Yellowpages, etc.) social media, google maps etc as consistency is key here.
Therefore, businesses aiming to improve their local SEO should:
- Ensure their NAP information is accurate and up to date across all platforms
- Regularly check and update their NAP citations
Presence of Google My Business Listing
Google My Business (GMB) is a crucial tool for local SEO because it directly influences how your business appears in local search results on Google.
If you running a local business then listing your site on Google My Business is very important.
Here are a few other reasons why it’s important:
Visibility in Local Search Results: When you set up a GMB listing, your business can appear in local search results in any query with the ‘near me’ words. This can significantly increase your ranking on Google.
Accurate Information: GMB allows you to show your business information, such as the address, phone number, working time, and more. This helps to show accurate information when people find your business on Google.
Customer Reviews: Your Google My Business listing help to show customer reviews on Google as GMB have that option. These customer reviews help to increase the online business reputation and can influence ranking in local search results.
Insights and Analytics: If you open the GMB dashboard then there will be a Performance option where you can see Interactions, How people find you, which keyword they have used on Google before landing your page, Numbers of Calls, Messages, Bookings, Website clicks etc.
In short, having a well-optimized GMB listing is an effective way to boost your local SEO, improve your business’s online visibility, and attract more customers.
Amount of Positive Online Reviews and Ratings
Online positive reviews and ratings have remarkable importance in local SEO. When you have more positive reviews, Google will notice that and uplift your ranking. Positive reviews and ratings of any business build trust and credibility that improve your Click-Through Rates (CTR).
When a customer likes your products or services then they provide a positive review on your page. These positive reviews will help your targeted audience to convert into your customer.
So always try to get positive reviews from your customer who loves your product or services on your web page or any social media platform. It should be a part of your local SEO.
Content That Provides Valuable and Unique Insights
Good quality content is always the backbone of your website. You have to create valuable content before implementing SEO. If your content quality is not up to the mark, then you can’t maintain your good position on search engine results.
Google always values quality content. Quality content improves user engagement and it has a better chance of getting backlinks from other high-authority websites. Google algorithm likes it, so gets a better position on search engine result pages (SERPs). Keyword research is the first part to create quality content. You have to know your local audience’s needs. Then you need to create blog posts, news articles, infographics etc by using the keyword. In this way, you get long-term improvement in your business.
Organic Click-Through Rates (CTR)
Organic click-through rate is another important ranking factor of local SEO. When users enter their queries, the Google algorithm crawls the top ten pages from its database. When more users click on a page, Google’s algorithm believes that that content is more relevant and useful.
Google provide a better position for that page on search engine result. To get a high click-through rate, you need to use meta titles and meta descriptions as part of your content marketing strategy.
Number of Quality Backlinks
Quality backlinks is one of the ranking factors of search engine. It builds the authority and credibility of your site. Google algorithm checks how many authority backlinks you have on your website from high-quality content and established businesses.
Backlinks improve search engine rankings and also refer to traffic on your site. So always try to get backlinks from high DA sites which are relevant to your community.
Presence on Google Maps
Being present on Google Maps is an important part of local SEO strategy. It not only improves your business’s online visibility but also provides hire chance to discover new potential customers. Here’s why it’s important:
Increase Visibility: Google Maps can significantly increase your business’s online visibility and also make it easy to target your local customers who are searching for the products or services you offer.
Accurate Business Information: Google map provides some excellent features to show on Google search results such as your local address, business hours, contact information, etc.
Navigation to Your Business: Google Maps offers real-time directions to your location, making it simple for customers to visit your office or store.
Customer Reviews and Ratings: Reviews and ratings on Google Maps can provide a good impression to your customer.
How Local SEO Services Drives Lead Generation?
Lead generation is the key to making your business successful. There are several methods for lead generation and Local SEO is one the best method to generate local leads and convert them into potential customers. Local SEO acts as a funnel which targets your local audience from your website’s organic traffic. When your business is more visible to your local audience, then there is more chance to convert them to your client.
Here are some Local SEO strategies for lead generation:
- Building Local Search Citations
- Positive Reviews in Google My Business
- Quality Content
- Keyword Research for Local Audiences
- Good Rating & Reviews on Your Webpage and Social Media Platform
Our Detailed Checklist For Local SEO
Rank High in Search Results and Increase Your Conversions
Google My Business Optimization
Google Business Profile enhances visibility on Google, acting as your business profile below the search map. It makes easy for potential customers to view reviews and click to call.
Local SEO Keywords
Local SEO keywords comes with location-specific phrases that generate results related to the same geographic region. So you can make sure your business appears to the right customer.
Local SEO Strategy
Our team of local SEO experts analyzes your website's analytics, current strategy, and rankings to craft a tailored content marketing plan for your business.
Schema Markup
Schema markup is a form of microdata of a website that helps search engines better understand the information on your website.
Content Optimisation
Content optimization in SEO ensures that the content is well-researched and presented in a way that search engines can understand and rank higher than your competitors.
Link Building
Boost brand authority and organic traffic with effective backlinks. Trust our expert team to handle the process, and witness your website's increase visibility.
Select the best local SEO company and reach Google’s front page with your local SEO campaign. Choose SEOglaze and let us show you how our local SEO agency can skyrocket your local SEO ranking and deliver positive campaign results.
SEOglaze Service Packages
LOCAL SEO | Basic | Growth | Booster |
Allowed Website/ Niche | 1 | 1 | 1 |
Target | Local SERP + Google Map | Local SERP + Google Map | Local SERP + Google Map |
Best Suited For | Business with 1 location | Business with 2 locations | Business with 2 locations |
Expected Results | Rankings on Google Map + More Conversion (Calls + Leads) | Rankings on Google Map + More Conversion (Calls + Leads) | Rankings on Google Map + More Conversion (Calls + Leads) |
Keywords Type | Localized | Localized | Localized |
In-Depth Site Analysis | ✔ | ✔ | ✔ |
GBP Audit | ✔ | ✔ | ✔ |
Keyword Analysis | ✔ | ✔ | ✔ |
Broken Links Check | ✔ | ✔ | ✔ |
Google Penalty Check | ✔ | ✔ | ✔ |
XML Sitemap Creation & Submission | ✔ | ✔ | ✔ |
Allowed Keywords | Up to 5 (Primary Keywords- 4, | Up to 10 | Up to 15 |
H Tags Optimization (Ex. H1, H2, H3) | ✔ | ✔ | ✔ |
Image Optimization | ✔ | ✔ | ✔ |
Internal Link Structuring & Optimization | ✔ | ✔ | ✔ |
Robots.Txt Creation/Analysis | ✔ | ✔ | ✔ |
Desktop Page Speed Optimization | ✘ | ✔ | ✔ |
GA4/GTM Setup (if not setup) | ✔ | ✔ | ✔ |
Google Search Console Setup (If not setup) | ✔ | ✔ | ✔ |
Google Business Profile Setup & Verification | ✔ | ✔ | ✔ |
GBP Optimization | ✔ | ✔ | ✔ |
NAP Syndication | ✔ | ✔ | ✔ |
GBP Image upload and Optimization (If Provided) | ✔ | ✔ | ✔ |
Blog Article Postings/month (Extra Charges) | Up to 2000 Words | Up to 5000 Words | Up to 10000 Words |
Existing Page Optimization for NLP | Up to 2 Pages | Up to 5 Pages | Up to 10 Pages |
Schema Implementation | ✔ | ✔ | ✔ |
On-page Optimization | Up to 5 Pages | Up to 10 Pages | Up to 15 Pages |
Meta Description | ✔ | ✔ | ✔ |
Canonicalization Analysis | ✔ | ✔ | ✔ |
Contextual & Editorial Guest Post (per month) | 2 | 4 (Each article 600+ words) | 6 |
Foundation Backlinks (Profile, Web 2, Forum, Social Media) | Total 15 Links | Total 25 Links | Total 40 Links |
Search Engine Rank Report | ✔ | ✔ | ✔ |
SEO Activity Reports | ✔ | ✔ | ✔ |
Live Support (Email, Chat, Phone) | ✔ | ✔ | ✔ |
Work Reports | Weekly Work Report | Weekly Work Report | Weekly Work Report |
Driving Real Results
99%
100%
95%
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