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The PBN (Personal Blog Network or Private Blog Network) is a work of natural referencing optimization which aims to stimulate SEO performance and site traffic. We are going to address here various questions that many ask themselves when they question whether or not to use this type of SEO Back Hat techniques to climb into the top positions of the search engines and acquire qualified traffic.
For SEOs, it is a network of websites that are built with the aim of transferring to a target site, often called Money site, the popularity necessary in order to advance the natural referencing of it on Google, and to please his algorithm.
For Google, one of the determining factors in ranking in the results of its search engine is popularity, symbolized by the number and quality of inbound links pointing to a website, the famous Backlinks.
With it, you can create quality links yourself from private network sites to your main website which aims to position itself in Google results and generate most of the turnover.
The “Personal Blog Network” is an appellation which can cause confusion, we prefer to speak of “Personal Backlink Network”. Indeed, it would not be natural to create a site network made up entirely of blogs. The types of sites that can naturally link to your main site can be multiple (review sites, presentation sites, blog, shop, wiki, press, etc.). It is therefore necessary to create with relevance a varied site network, appearing as natural as possible in the eyes of Google.
If we had to rely on Google Guidelines, all unnatural links are prohibited and penalized. Suffice to say that a network of sites particularly enters practices prohibited by Google and therefore risks leading to algorithmic (Penguin type) or manual penalties.
If we had to stick to the recommendations of the search engine, only naturally created links would be accepted (Link baiting). Suffice to say that it would be impossible for many sites to reference themselves correctly, mainly for positions in a competitive environment.
The creation of a Personal Blog Network is a strategy among others, unnatural and black hat in the eyes of Google, but ultimately not more or less than sponsored articles or other methods of acquiring links.
It is all a question of moderation, relevance, and strategy in the work of SEOs.
One of the main drawbacks is the cost of developing and maintaining a private network. From its creation to its maintenance, the costs can be significant depending on the quality of your sites.
The costs are distributed as follows:
They are subject to 2 types of risk, algorithmic penalties on the part of Google, and manual penalties following denunciations by competitors.
The most secure solution in terms of Netlinling will always be to comply 100% with Google's recommendations. But in this case, there is little chance of obtaining optimum results and performing on competitive requests.
Any strategy of creation of links presents a risk, PBN is part of it, is it riskier than other methods like the purchase of sponsored articles? Probably not if you take a minimum of precautions.
Today there are many link buying platforms that allow you to quickly develop a netlinking strategy. Why waste time creating networks of sites when thousands of themed sites exist and accept for an equivalent or lower cost to create links to your site?
It is a strategy that complements the rest, to pass a stage, stimulate stagnant results…
Using link building platforms remains one solution among others. Press relations and the creation of quality content to encourage sharing are also techniques to be used.
No method is better than the other, they are part of a global strategy in which harmony and a balance of the profile of links must be created.
They have many advantages in being integrated into a global linking strategy.
When we set up a strategy of creating inbound links via third-party sites, we have once the link and the content created, little control. If the URL of the pages changes, if link anchors must be modified following a penalty, it is sometimes difficult to obtain modifications quickly.
With a network of private sites, you will have total control over the links, being able to modify them at will as needed, and adapt the strategy according to developments in Google's algorithm.
You will also be able to enrich your texts, contextualize the links, create an internal mesh, and make modifications as desired on the content part of your network sites.
With a network, you can dictate anchor text, links, and test to see what works best. No other linking strategy allows you such freedom.
The other advantage, and not least, is to have the freedom to create totally themed sites, related to the general theme or to certain parts of the target site. By creating relevant content, links will provide important authority.
In certain sectors of activity, or for specific niches, it is sometimes difficult to find quality media to create links, even less specialized sites on a particular niche. Thanks to it, you can create sites that perfectly match the theme of the target site and provide them with optimal thematic links.
The Trust Flow and Citation Flow indicators also make it possible to assess the authority of the domains for SEOs.
When you buy a sponsored article on a blog or a press site, or when a new publication naturally mentions your site via a link, the power of this link is optimum when the content is on the home page of the site. Over time, new publications will appear, gradually pushing the articles in the pagination of the site, more and more in the number of clicks accessible from the index. The strength of the link will decrease over time. This phenomenon will occur with all links.
With site networks, links are most often on the index page and stay there. The index pages being those which receive the most internal links (internal mesh) and external links (netlinking), they transmit the most link juice towards the target site. By having control over these links and their constant positioning on the index page, the popularity transmitted will be linear over time, and will even be improved with the increase in power of your network sites.
If 100% of your inbound links come from PBN, you're playing with fire. They should complement your other link building efforts. If you keep your private links between 5 and 20% of your overall link profile, then you should be pretty safe.
Its uses are always risky, but the risks are reduced when they represent only a small percentage of your link profile. The other 80 to 95% of your links must come from various sites: social networks, directories, forums, blogs, blog comments, etc.
Its creation and its number of sites will depend on many factors and will be part of a global strategy defined according to the situation at time T and its evolution over time, competition, medium, and long-term objectives.
Its creation responds to major rules that should be adapted to each site and new nature referencing strategy.
Small: created from expired sites, they are between 1 and 3 pages. The goal is to create sites in numbers in order to make links from en masse.
Semi-qualitative: They aim to position themselves on keywords of the theme in the top 50 and contain ten quality pages.
Qualitative: They are very qualitative and can be positioned in a good position on the keywords of the theme. Getting quality traffic, they can generate qualified contacts and generate sales.
According to its strategy, its budget, the profile of existing links, it will be possible to adjust the profile of the sites composing it.
The creation of PBN in the form of a semantic cocoon makes it possible to carry out a work of semantic sliding between the page of the PBN site and the page linked via the backlink.
In order to set up a netlinking strategy supplemented by a private network, it is important to follow a few simple tips.
Creating a PBN can be a risky operation if Google detects your network or if an unethical competitor denounces your network. A private network site should function like a "normal" site and your entire network should be natural. By asking the right questions and imagining what a natural site network looks like, you can apply and stick to certain rules.
In order to best secure your strategy, here are some rules to follow:
When we talk about site networks, we often associate this notion with expired domains. In fact, for the sake of saving time, the majority of sites are created on expired ones. Using expired ones has a tactical advantage in terms of time.
In fact, by buying an expired domain you benefit from several advantages:
If you want advice and develop advanced linking strategies, we are here to listen.