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Image marketing is a strong marketing trend that relies on visuals to communicate a message. Faster, easier to share, and more pleasant, the picture is worth a thousand words and maybe even more. This trend no longer stops at social networks like Instagram, Snapchat, or Facebook, it plays a role in the way people search on search engines. Google images, therefore, becomes essential in the natural SEO of a website.
Optimizing image referencing on Google images requires a few actions on your part. You will be able to see your images and photos appear in a better position on Google, but also in the enriched results at the top of the page, making them readable by Google Assistant to always capture more traffic!
The various tools that process large volumes of information about the SERP have recently discovered that Google is putting more and more emphasis on images. Almost a third of Google searches include images at the top of the page. Indeed, while only 24% of the pages included images, they are now 34%! It may be wise to focus on image referencing for the next few months!
It is possible to boost the natural referencing of images on Google images with a few simple tips and tricks. Google values content that above all brings better user experience, content suitable for search engines is secondary.
Yes, it seems obvious, but it is the basis. A quality image is much more conducive to receiving clicks and therefore traffic. It is an index that allows Google to know which image should be highlighted in the results page. Large images, with a beautiful treaty and if possible original is real assets for the referencing of Google images.
A good image is an image that is placed in the right place for Google. You have to choose an image relevant to the subject of the page. Within the page, it is advisable to display the image in the most appropriate place and to accompany it with suitable text. It is not recommended to use an existing text and image. Note that an image that arrives at the top of the page is considered more important.
Embedding text in images doesn't make sense to Google. Indeed, it will not be able to analyze the text content in a photo. Title, subtitle, and others, therefore, have no interest. Besides, the content cannot be translated by Google for foreign Internet users. To make Google's work easier (yes, it is important!), It is essential to keep the text readable in HTML and use the alt (or alt image) attribute to describe the images.
It will be impossible to properly reference your images on Google images without making efforts to optimize your website. Indeed, the quality of the site on which the image is integrated is taken into account in the positioning of it. This is an index for Google to understand the role of the image and therefore enhance it. The content of a page is also used to present the image to Internet users.
More and more Internet users use the mobile rather than the computer to search for information or an image. It is therefore necessary to have a website that adapts to each device (smartphone, tablet, computer, etc.) to make the images accessible to everyone. Use the mobile optimization test to check the mobile compatibility of your website.
Google uses the name of your image file, but also the URL of the image. You must, therefore, think of these two criteria to optimize the chances of positioning yourself well.
Google images generally display a meta title and a meta description of the web page where the photo is inserted. If Google can choose these tags itself, it can also use the ones you offer. So be sure to optimize your meta title and meta description. The legend or alt attribute can also be used.
By adding structured data to your website, you will be able to see your images appear in the enriched results. By using language that Google understands, you give it the keys to better analyze photos and photo-related information.
The weight of a web page is often weighed down by images. This makes the loading time of a site longer and penalizes Internet users and therefore SEO. Do not hesitate to reduce the weight of an image with tools before downloading it. The Accelerated Mobile Pages format is also very interesting to answer this problem.
If you want to help Google understand the content of your image, there are several ways to insert text that describes your image. Not only does this help Google, but people who cannot see their screen and therefore the images will have a description of what your website displays. Rename your image as follows: referencing-image-google-images.jpg rather than DSC13578.jpg. Likewise, your alt attribute should not be a list of irrelevant keywords: a few well-chosen words are enough.
Optimizing images and multimedia content is one of the components of an SEO audit. Find out with our experts how your website can be optimized both for search engines but also for Internet users. You are likely to gain more traffic and convert that traffic into qualified leads.
The PBN (Personal Blog Network or Private Blog Network) is a work of natural referencing optimization which aims to stimulate SEO performance and site traffic. We are going to address here various questions that many ask themselves when they question whether or not to use this type of SEO Back Hat techniques to climb into the top positions of the search engines and acquire qualified traffic.
For SEOs, it is a network of websites that are built with the aim of transferring to a target site, often called Money site, the popularity necessary in order to advance the natural referencing of it on Google, and to please his algorithm.
For Google, one of the determining factors in ranking in the results of its search engine is popularity, symbolized by the number and quality of inbound links pointing to a website, the famous Backlinks.
With it, you can create quality links yourself from private network sites to your main website which aims to position itself in Google results and generate most of the turnover.
The “Personal Blog Network” is an appellation which can cause confusion, we prefer to speak of “Personal Backlink Network”. Indeed, it would not be natural to create a site network made up entirely of blogs. The types of sites that can naturally link to your main site can be multiple (review sites, presentation sites, blog, shop, wiki, press, etc.). It is therefore necessary to create with relevance a varied site network, appearing as natural as possible in the eyes of Google.
If we had to rely on Google Guidelines, all unnatural links are prohibited and penalized. Suffice to say that a network of sites particularly enters practices prohibited by Google and therefore risks leading to algorithmic (Penguin type) or manual penalties.
If we had to stick to the recommendations of the search engine, only naturally created links would be accepted (Link baiting). Suffice to say that it would be impossible for many sites to reference themselves correctly, mainly for positions in a competitive environment.
The creation of a Personal Blog Network is a strategy among others, unnatural and black hat in the eyes of Google, but ultimately not more or less than sponsored articles or other methods of acquiring links.
It is all a question of moderation, relevance, and strategy in the work of SEOs.
One of the main drawbacks is the cost of developing and maintaining a private network. From its creation to its maintenance, the costs can be significant depending on the quality of your sites.
The costs are distributed as follows:
They are subject to 2 types of risk, algorithmic penalties on the part of Google, and manual penalties following denunciations by competitors.
The most secure solution in terms of Netlinling will always be to comply 100% with Google's recommendations. But in this case, there is little chance of obtaining optimum results and performing on competitive requests.
Any strategy of creation of links presents a risk, PBN is part of it, is it riskier than other methods like the purchase of sponsored articles? Probably not if you take a minimum of precautions.
Today there are many link buying platforms that allow you to quickly develop a netlinking strategy. Why waste time creating networks of sites when thousands of themed sites exist and accept for an equivalent or lower cost to create links to your site?
It is a strategy that complements the rest, to pass a stage, stimulate stagnant results…
Using link building platforms remains one solution among others. Press relations and the creation of quality content to encourage sharing are also techniques to be used.
No method is better than the other, they are part of a global strategy in which harmony and a balance of the profile of links must be created.
They have many advantages in being integrated into a global linking strategy.
When we set up a strategy of creating inbound links via third-party sites, we have once the link and the content created, little control. If the URL of the pages changes, if link anchors must be modified following a penalty, it is sometimes difficult to obtain modifications quickly.
With a network of private sites, you will have total control over the links, being able to modify them at will as needed, and adapt the strategy according to developments in Google's algorithm.
You will also be able to enrich your texts, contextualize the links, create an internal mesh, and make modifications as desired on the content part of your network sites.
With a network, you can dictate anchor text, links, and test to see what works best. No other linking strategy allows you such freedom.
The other advantage, and not least, is to have the freedom to create totally themed sites, related to the general theme or to certain parts of the target site. By creating relevant content, links will provide important authority.
In certain sectors of activity, or for specific niches, it is sometimes difficult to find quality media to create links, even less specialized sites on a particular niche. Thanks to it, you can create sites that perfectly match the theme of the target site and provide them with optimal thematic links.
The Trust Flow and Citation Flow indicators also make it possible to assess the authority of the domains for SEOs.
When you buy a sponsored article on a blog or a press site, or when a new publication naturally mentions your site via a link, the power of this link is optimum when the content is on the home page of the site. Over time, new publications will appear, gradually pushing the articles in the pagination of the site, more and more in the number of clicks accessible from the index. The strength of the link will decrease over time. This phenomenon will occur with all links.
With site networks, links are most often on the index page and stay there. The index pages being those which receive the most internal links (internal mesh) and external links (netlinking), they transmit the most link juice towards the target site. By having control over these links and their constant positioning on the index page, the popularity transmitted will be linear over time, and will even be improved with the increase in power of your network sites.
If 100% of your inbound links come from PBN, you're playing with fire. They should complement your other link building efforts. If you keep your private links between 5 and 20% of your overall link profile, then you should be pretty safe.
Its uses are always risky, but the risks are reduced when they represent only a small percentage of your link profile. The other 80 to 95% of your links must come from various sites: social networks, directories, forums, blogs, blog comments, etc.
Its creation and its number of sites will depend on many factors and will be part of a global strategy defined according to the situation at time T and its evolution over time, competition, medium, and long-term objectives.
Its creation responds to major rules that should be adapted to each site and new nature referencing strategy.
Small: created from expired sites, they are between 1 and 3 pages. The goal is to create sites in numbers in order to make links from en masse.
Semi-qualitative: They aim to position themselves on keywords of the theme in the top 50 and contain ten quality pages.
Qualitative: They are very qualitative and can be positioned in a good position on the keywords of the theme. Getting quality traffic, they can generate qualified contacts and generate sales.
According to its strategy, its budget, the profile of existing links, it will be possible to adjust the profile of the sites composing it.
The creation of PBN in the form of a semantic cocoon makes it possible to carry out a work of semantic sliding between the page of the PBN site and the page linked via the backlink.
In order to set up a netlinking strategy supplemented by a private network, it is important to follow a few simple tips.
Creating a PBN can be a risky operation if Google detects your network or if an unethical competitor denounces your network. A private network site should function like a "normal" site and your entire network should be natural. By asking the right questions and imagining what a natural site network looks like, you can apply and stick to certain rules.
In order to best secure your strategy, here are some rules to follow:
When we talk about site networks, we often associate this notion with expired domains. In fact, for the sake of saving time, the majority of sites are created on expired ones. Using expired ones has a tactical advantage in terms of time.
In fact, by buying an expired domain you benefit from several advantages:
If you want advice and develop advanced linking strategies, we are here to listen.
Hello guys this is Zahidul from SEOglaze. I am writing this case study on how I earned $1700 from a single website using Amazon affiliate.
The age of this site has crossed 1 year. Here I will discuss how I did niche research for Amazon affiliate site, how I did competition analysis, SEO, and so on.
Before going to jump into the Amazon Affiliate Case Study, I would like to introduce myself. I am a full-time affiliate marketer and SEO freelancer. I provide my SEO service from SEOglaze and other freelancer networks.
I started my online journey in 2013. At that time I was searching for ‘how to make money online’ and I was confused by reading so many methods.
First, I started to learn Web design which was hard for me to understand. Then I decided to become a logo designer, but again I failed. Then I heard about SEO on YouTube which was very interesting for me.
Then I started learning SEO. After a few months, I got an idea about SEO and at that time I had no idea about Amazon affiliate. I started research for the Google Adsense niche site.
After a lot of research, I found an Adsense niche and after 5 to 6 months I was able to rank that site on google top 3. But unfortunately, I was not getting a good amount from Adsense.
Again start searching Adsense alternative. Please note that there are a lot of bloggers who are earning good amounts from AdSense. But I was not happy with that platform. So I decided to start doing affiliate marketing.
Yes, I did a lot of research before going to jump Amazon affiliate and I will discuss later on another post.
That I created my first Amazon affiliate site and I sold that site at $5,500 on Flippa. I will write another case study on how I flipped my Amazon niche site.
But now I will share an exact step by step guide on how I made $1700 from a single Amazon Affiliate Niche Site. So lets start.
Total investment: $2145
Posts published: 60
Money article avg. length: 3000 words
Informative article avg. length: 1000 words
First content published: January 26, 2019
The income started: March 2019
Average Daily Pageview: 600
Average traffic from google: 550
Backlinks: 156 (According to Ahrefs)
Referred Domains: 82
Organic keywords (According to Ahrefs): 5.7K
This is the main part of Amazon affiliate marketing. Because if you select a highly competitive niche then it will take a lot of time as well as money to get a rank on Google.
Here, I will tell you how I picked the niche and also got keywords.
To do this, open the Amazon best seller page and select your favorite category.
Here I will pick products from the “Patio, Lawn & Garden” niche. Please note that this is not my exact niche from which I am making money. I am giving you the idea of how I picked the niche.
Ok, from here I will go to “Patio, Lawn & Garden” niche and will do research to pick the winning product.
Then I will go into the Gardening category and here I can see a lot of products with good reviews. From here I will check one by one and pick the product which will fulfill my requirement.
Now once I get a product, I will start the competition analysis process.
So, I picked this product from that category and will start doing more research.
As we can see there are some words which look like good for getting a buying keyword (Weed and Grass Killer) for this product.
Now, I will search on Google by adding the ‘Best’ word with ‘Weed and Grass Killer’ to get an idea of search volume and competition.
Here we can see it has a good number of search volumes. It is a chrome extension called ‘SURFER’ and it is free to use.
So, this free tool helps me to understand the search volume of this keyword. Now the question is which keywords should I select as the main keyword ‘Best Weed and Grass Killer’ or ‘Best Weed and Grass Killer concentrate’?
It is one of the most vital parts that decide whether you will rank your site within a few months or not.
Ok, let me tell you which keyword will I pick for my niche site.
I will use this long tail keyword ‘Best Weed and Grass Killer concentrate’ as my main keyword. It has search volume 110 in the USA as per SURFER.
The reason to select this keyword is that once I get rank on this ‘Best Weed and Grass Killer concentrate’ keyword and also get traffic from Google then I will gradually rank for the keyword ‘Best Weed and Grass Killer’ also.
You can also check out the keyword on Ahrefs which shows awesome information.
Ok, now you have got your keywords and if you look at your competitors then you will get a lot of information for your future content. Like which keyword they are targeting, the search volume of those keywords, article length, etc.
Now you will get a complete idea of what will be your niche and which keywords you should focus on to get organic traffic very fast.
The next step will be domain name selection. What types of domain should you take among Branded, Exact match, and Particle match?
I have selected the new brand domain where I can target multiple products in a special category.
But I have seen that many people use their keyword in domain. Like if the keyword is the best kitchen faucet then they buy a domain like bestkitchenfaucet.com and it looks bad for me.
I personally used these sites to get ideas about new domains.
As I have got the keyword “Best weed and grass killer concentrate” and now I will take a domain where I will cover different types of articles related to Garden. So, I will pick a domain that will have the ‘Garden’ word. Like:
I always prefer the .com extension as compared to .net and .org. As it looks good for me. But you can pick .org or .net extension.
Note: I have seen many people who use the main keywords in their domain name which is not good. As it looks bad and also they will not be able to target new products as they are in too much specific category. You can also pick partial match domains like gardenpest.com.
At the very first I had hosted my site on Namecheap and their customer support is awesome but the server was not able to run my site always live, many times it has server error. This is why I had to shift the server from Namecheap to WPX Hosting.
The WPX server is awesome for their service and customer support. The WPX comes with its own CDN server that helps to load any site within 1.3 seconds.
Once I migrated my server from Namecheap to WPX, my website loading speed improved and it loads within 2 seconds which is pretty good.
So, I recommend you to go for WPX hosting and I guarantee you will love their service.
At the initial stage, selection of wordpress themes is quite hard for a newbie. I have seen that newbies use nulled themes for their site and they don’t have any idea about the negative impact of this nulled theme. The pirated or nulled theme will help to hack the site very easily.
So, I suggest you never use any nulled theme for your money site. You can use a free theme if you don’t have a budget at the initial stage. Here are the two themes which I like:
GeneratePress with GP Premium
Ok, once you have your favorite theme then you can use a premium plugin to design your content structure.
It is Thrive Architect which is used to my all sites and that helps me to create awesome content structure.
It is also an important task for me to show my article in the best way so that I can maintain the bounce rate as most of the affiliate sites come with a high bounce rate because the visitor will go to Amazon by clicking the affiliate link.
I follow this structure for my money article.
Many people ask how much will be the article length for the money keyword. This is quite easy for me. Because I always follow my competitors. If my top 5 competitors provided 3000 words articles then I will write more than 3000 words.
For informative articles, I always publish more than 1000 words. Sometimes it goes beyond 2000 words that depend on the topic.
I always upload my article as a draft and do on-page SEO. If you find the best and low competitive keywords then your 70% work completed. I told you that keyword research is the main part of SEO.
So, I will start my on-page optimization process using the main keyword and related keywords. For my all sites, I use the main keyword in Title, description, H2, Image alt tag, and meta description.
I collected the top 10 related keywords from my competitor sites and used them in my article in a natural way. I never used the main keywords more than 3 times within the article. If possible then I also add a YouTube video that looks good.
Interlinking is also good for ranking. I read the complete article and interlink with another article with the best keywords.
Note: You can also provide these instructions to your writer who can also help you to provide you with an SEO optimized article. For my money site, I always hire Native writers from Upwork.
Once I publish the article with proper on-page SEO then I will leave that article for indexing and it takes 4-5 days, sometimes more. I always take such keywords that rank on Google’s 3-4th page after indexing the article.
Now, I can start doing my link building part as Off-page SEO.
At the very first, I start with foundation backlinks like web 2.0, forum, profiles, expired tumblrs, etc.
Here, the Ahrefs plays a big role. I took my competitor's URL and found their link profiles with the help of Ahrefs. This is an amazing tool that reduces my lot of work. I can find my competitors backlinks as well as keywords, anchor texts, etc.
Now, I have my list of backlinks and what I will do is open all the links one by one to know the quality. If I see the backlink has good authority then I will try to replicate that link for my money site.
Now finally, I created my own network of niche sites using the Expired domain. This is one of my best link building techniques.
I start my domain hunting process to get a high quality expired domain. The domain had a min. 20 high authority backlinks from Forbes, NYtimes, BBC, etc. I always try to find a domain that is related to my niche.
Once I found 20 domains then I registered with different domain register sites and also hosted them in different sites. After that, I publish 5 quality content related to my niche and let them index on Google. After indexing those posts on Google I take a single link from a site. So, I took a total of 20 links to my site.
After a few days, my website ranking increased and because of these high authority backlinks.
So you have got the idea to create a good Amazon affiliate site. If you are a newbie and starting after reading this article then I suggest you spend more time on keyword research. It is the 1st and probably the ultimate step for a successful Amazon affiliate site. So, do smart work from now with the help of my tips and share your success with us. Best of luck!