Have you already ventured into a moving company business? And what is the trend? Are you on the right trajectory to make maximum profits and grow a moving company that will rank on Google first pages? Well, possibly not.
Or better still, do you look forward to starting a moving company and seeing it grow to higher heights?
First, a moving company helps individuals and companies move their goods from one place to another while they invoice to get paid for the services offered. The current trends of people moving from one state to another in search of greener pastures have opened a venture to expansive business growth of such companies.
However, if you are still wondering how to increase sales, get potential customers and make your company an icon, let’s learn more about these marketing strategies to help you grow.
Market Research for Moving Companies
Market research is a great way to get and analyze statistics in various “demographics. These can be further subdivided into;
Pricing – This analyses the amount it will cost to move and give you some returns yet work with the customer’s budget.
Competitors– Understand how many movers are operating in your area and gather competitive ideas over them.
Economic data – It helps one to understand the employment rates, customer preferences and local income status, which will assist you in getting quality moving leads.
Geography – Understand the moving trends in the moving industry, which will help you identify the market saturation as you analyze the potential customers to reach out to.
Prepare a Good Business Plan
If you want to start a successful moving business, laying down a comprehensive business plan will make your vision a success. The plan should indicate the marketing strategies to implement, outline the companies’ objectives, the personnel involved, their qualifications, and financial planning through quality budgeting techniques.
Whenever there is a well-laid business plan, the expectation is that your moving business will always have a clear overview as it steers its growth to higher heights.
Create a Well-Functioning and Clear Website
In the digital era that we are living in, every company with a vision for the future has a well-laid and structured website. If you have just begun the moving business, get a website developer to design a website. It should include all the information a potential customer would be interested in. This will enhance your website rank high in search engines and, ultimately, help generate leads for your moving company.
Below are some of the attributes that a moving agency website should have;
Page Speed – Page speed refers to the time a website takes to load, which impacts search engine optimization ranking. Website page speed is critical to users because of the efficiency and creation a better on-page user experience. The number of people who visited your website could determine whether your company can get leads and analyze the percentage of those who need moving services.
Design – Any well-designed website attracts new users and engages them to take longer on the page, which creates higher chances of potential customers liking your page and going ahead to hire your moving services.
Sticky Head and Navigation Capability – A website page should be easier to navigate and more compatible with mobile devices to facilitate quick search results.
Responsive – A responsive website is the first thing you should engage your designer when creating one. Most clients looking for moving services will click on your page’s responsiveness and layout, and if it’s not user-friendly, you stand to lose business to your competitors.
Increase Visibility in Search Engine Results by Doing SEO
SEO or search engine optimization is used by businesses that have incorporated websites as part of their marketing strategies to grow their online business. It aids in improving the quality and quantity generated by website traffic. An excellent moving company SEO, therefore, acts as a catalyst for your website visibility. It also helps the company website rank higher on the search engines, lead to quality business closures, business partnerships and eventually increase revenues.
Your content will help you grow your business and drive your SEO strategy. Some of the content ideas include customer case studies, testimonials, social media updates, blog posts, and local service ads.
How to ensure successful website ranking to grow your SEO moving company;
Have a well-established site code – Confirm that the website loads quickly and fast. Ensure that it has an optimized internal linking structure to flow the link juice all over the website.
Claim your Business on Google My Business – Set up Google My Business for generating reviews on that page and be consistent on online presence across the platforms. Also, ensure that accurate contact information is displayed on the pages to get more leads.
Advertise Onsite Content – Facilitate more web pages that show each service a moving company requires. For instance, moving trucks, local moves, long-distance moves, packing services and ensuring these services are optimized to generate leads.
Use Word of Mouth Referral Program to Generate Leads
Word-of-mouth referrals could be one of the most effective marketing tips for getting local moving leads when starting a new moving company business. Use your friends and family members to help get leads for your new business. If you get a customer, offer them rewards and discounted rates once they refer their friends as you generate new leads.
Use relevant marketing materials such as postcards, and billboards to take your company to the next level.
Talk to companies with potential moving signs and create a business relationship. Leave your contacts with them, and when they have a demand for moving services, they will contact you.
Use of PPC Marketing
PPC marketing is a form of dedicated marketing where companies pay a fee every time their ad is viewed. This is a tried and tested marketing technique in that movers get high-quality leads. Compared to SEO marketing, it could be more expensive though straightforward, and you get to see results immediately, unlike SEO, where it can take months to close a sale. PPC marketing allows one to achieve goals and get people searching for moving companies by targeting their keywords during searches.
It is a highly effective moving company marketing strategy to reach clients searching for moving services.
Steps to Set up Good Ads
Create a Google Adwords account – Sign up from the Google Ads website.
Set up your campaign – for instance, use goals such as successful moving leads, website traffic, or even phone calls.
Name your campaign and specify your marketing budget, the target audience and the period to which the campaign will run.
Use relevant keywords to get more moving leads, for instance, reliable business owners, local moving, or local business movers. You can use keyword tools to search for relevant keywords that match your target clients.
Demarcate the location of operation – If you want to grow a moving company business, setting up areas of operation is paramount. When clients come searching for leads for your moving company, chances are that they will pick up on the most probable company near them.
Use of Facebook Ads for Lead Generation
Facebook business has been known to generate leads from over 3 billion users, and as such, a renowned online marketing tool that cannot be ignored. For the moving startup businesses, advertising on Facebook helps to precisely get hold of targeted clients and start generating leads from a wide range of demographics. Besides, one can get leads for companies through tailored advertisements post them as Facebook ads, and use it as a marketing tactic.
This can be an effective online marketing for every moving company that wants to start generating leads to close deals at an early stage, more so with friends and potential customers.
Social Media Marketing
Social media marketing is one of the valuable marketing tips in which content marketing is used to get leads without paying a substantial price. It is a way in which moving companies use social media platforms and interact with potential customers to generate leads, build brands, and drive website traffic .
Companies can promote their services to the local and international community using LinkedIn, Instagram, Twitter and the endless possibilities in a bid to advertise your moving company.
How digital marketing for moving business use social media for successful lead generation.
To have an effective digital marketing strategy, it is imperative to implement the below tips.
Post about moving tips- Share information that comes along with moving and packing storage to draw your audience’s attention.
- Share content about the most updated new moving strategies and safety procedures.
- Motivate your audience for feedback by participating in polls and experiences to enhance your moving company marketing tips.
- Allow your followers to share testimonials about their successful moving experience.
- Observe consistent posting to remain relevant in your moving company business.
Implement Email Marketing Strategy
Over the years, email marketing has been used by moving businesses not only as a digital advertising technique but its potency as well. It is an effective marketing and sales tool with an impressive return on investment for existing businesses and those who wish to start a moving business.
Some of the functions of email marketing include;
- Giving an update to your customers about your services
- Sharing about the new moving company ideas with existing customers and new subscribers.
- Offer discounts to your customers and update them on any new information, including moving perishable and brittle items.
- Offer feedback to your customers that are well-focused and aligned with your moving company’s strategy and vision as you focus on lead-generation techniques to grow your moving company to a higher level.
Networking and Partnerships
Following a specific criterion is not crucial if you have just started a new company. The important thing is to set up goals, focus on value, build a strong network and follow up on communications. This can only be possible through networking and partnerships with companies related to the moving business.
This includes working with property managers, real estate agents, companies that have branches across the network and need moving services in case of staff transfers.
When these companies are looking for a moving company, you’ll get the first leads for your business and gain a competitive advantage over others. And if your company has a website, you will need to define a competitor analysis and stand out from others who don’t have the combination of networking and website access.
On the same note, understand who your competitors’ networkers are and use your moving competitor analysis for new business and new leads.
This will help grow your moving company in a significant way.
Try out Video Marketing
Customers like it when they see real videos and generate ideas about your uniqueness. Create enjoyable videos that will attract and convince your customers to build trust. Doing this is an essential way of buying leads by showing your potential customers how your previous customers were satisfied. Post these videos on your website and all applicable social media pages to grow your moving business.
A moving company is a great way to increase your revenues and fulfil your passion in life. But then there are critical success factors that cannot be ignored to make this happen.
Working with experienced staff – Since your employees are the face of the company, employ trained, efficient, customer-focused employees to avoid damages and fulfil customer expectations.
Offer excellent customer service – Providing quality customer service will ensure continuous or return customers and referrals by existing customers. This will help to generate moving leads for your business the whole year round.
Offer competitive price – The rates should be transparent and realistic to add value for the customers who sacrifice their money.
Build a good reputation – Any time you offer exceptional services, it adds value to your reputation. A moving company business won’t grow when you keep getting negative reviews, unprofessional work and a lack of reliability.
Use modern and reliable equipment – As technology grows, you need to grow together with it. Use reliable trucks, vans and top-notch moving and packing equipment.
As you work towards achieving your goals and vision of a successful moving company, keep your moving company on track through benchmarking with competitors. Scale wisely and expand your operations depending on the market demand. Your financial stability will also determine the status of your expansion.
Above everything else, laying down effective strategies, providing good customer service and imploring unique marketing strategies will go hand in hand towards the growth of your business.
Besides, continuous improvement and commitment to your business will participate in the growth of your moving company business.